Usage starts to slide
One chart shows a dip, but it cannot tell you whether the customer is stuck, distracted or moving away.
Customer intelligence, with context
Every account leaves a trail. Read it.
Product usage, support history and account activity each tell part of the story. Shiplog helps your team put those pieces together and work out which customer needs attention next.
For the people who own customer relationships.
Customer success · Account management · Revenue teams
Customer success · Account management · Revenue teams
Signal desk
Three accounts worth your attention.
08Across accounts
03Prioritised
05Next 60 days
Start hereSELECT AN ACCOUNT
Northstar LabsUsage up · new teams activeGROW
Juniper HealthActivity down for two weeksWATCH
Acme SystemsSupport issues · renewal in 60 daysRETAIN
WHY THIS ACCOUNT
Three teams started using a premium feature this month. It may be time to discuss a wider rollout.
CONCEPT PRODUCT VIEWCHANGE · CONTEXT · NEXT STEP
One customer story.
More than one source.
More than one source.
Product usage Support history CRM activity Billing changes
01 / The gap
The warning signs rarely show up together.
A dashboard can tell you what moved. A support thread can explain what went wrong. An account note can tell you who matters. The hard part is connecting all three before the moment passes.
The reason lives elsewhere
The latest support ticket or a change in the account team may explain what the metric leaves out.
The next conversation matters
By the time someone joins the dots, the renewal call or expansion window may already be close.
02 / The approach
Make the next move easier to see.
Shiplog is the layer between customer data and the people responsible for acting on it: bringing signals into view, adding context and giving the team a sensible place to start.
A useful signal answers three thingsWhat changed?
What changed?
Why might it matter?
What now?
The goal isn't another wall of charts. It's a clear reason to look closer, with enough context for a person to make the call.
Bring the clues together
Read product activity alongside support, account and billing context instead of treating every tool as a separate story.
Surface the change worth a look
See which account is behaving differently and what evidence might explain the shift.
Give the owner a starting point
Turn the signal into a suggested follow-up. The person who knows the relationship stays in control.
03 / The working rhythm
From scattered activity to a clearer call.
Customer intelligence is useful when it changes what a team does, not just what it knows.
Something changed
A customer uses a core feature less, adds more users or raises a cluster of support issues.
Put it in context
Compare the signal with what else is happening across the account, not just the last data point.
Make the next move
Give the account owner a grounded reason to check in, offer help or start an expansion conversation.
04 / A worked example
One quiet account can tell a bigger story.
Imagine an account where usage is down, the main contact has gone quiet and a renewal is approaching. Any one detail could be harmless. Together, they deserve a closer look.
Illustrative scenario only. Not live Shiplog data or a claim about current product functionality.
JUNIPER HEALTH / ACCOUNT TIMELINE
2 WEEKS AGO · PRODUCTWeekly activity begins to fall
Core workflow use is below the account's recent pattern.
LAST WEEK · RELATIONSHIPMain contact stops engaging
No reply to the last two check-ins from the account owner.
NOW · POSSIBLE NEXT STEPCheck in before renewal planning
Review open support issues, then reach out with a specific offer of help.
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